BACK TO THE CITY: CHARMING ALPS
Discover Charming Alps, a mid-season collection where the serene elegance of alpine landscapes meets the dynamic energy of city life. Designed for women with initiative and attitude, these pieces bring together cozy textures, refined details, and versatile silhouettes perfect for shifting seasons.From embroidered bandanas and wool bucket hats to artisanal crochet bags, every item blends effortless style with comfort. Each accessory has been handcrafted by women in rural Turkey, giving the collection a unique artisanal character while supporting meaningful opportunities for local communities.Charming Alps is more than fashion – it’s a celebration of transitional elegance, urban chic, and conscious craftsmanship, offering timeless pieces you’ll carry seamlessly from crisp autumn days into the brightness of spring.
Charming Details.
Handcrafted with Care.
Introducing our new handmade bag charms — ethically created to bring personality and purpose to your everyday style.
WHO ARE WE?
One stitch at a time
WIA is more than just a fashion brand; it is a movement toward a more sustainable future. At the core of our brand is the belief that fashion can be both stylish and sustainable. We strive to create fashion pieces that not only make women look and feel great but also contribute to the betterment of the environment and society.
Our brand is deeply rooted in the Turkish culture, and we take great pride in supporting local communities. We work with talented women from outskirt villages in Turkey, providing them with employment opportunities and fair wages. By supporting these women, we are also contributing to the development of their communities, which is an essential aspect of our ethical sustainability philosophy.
Thoughtful Packaging, Designed for Impact
Our packaging reflects the same values that shape every WIA creation. Designed to be reusable and long-lasting, our tote bags replace disposable alternatives and encourage mindful consumption. Each detail is carefully considered to minimize waste and extend the life of what you carry.
By choosing functional, eco-conscious packaging, we make sustainability part of the everyday experience. So the values behind WIA live not only in our products, but also in how it reaches you.
