MEET OUR FOUNDERS
Lal Behar and Lea Saban founded WIA during the challenging times of COVID-19, driven by a shared vision to support women across Turkey who were facing difficult circumstances. At the time, both were just beginning their university journeys, but their passion for fashion and desire to create meaningful change led them to establish a brand that not only celebrated traditional craftsmanship but also empowered women in need.
While pursuing their studies at London College of Fashion and Central Saint Martins, Lal and Lea nurtured and grew WIA into the international brand it is today. Their dedication to sustainability, artistry, and social impact has led to partnerships with esteemed stockists and placements in luxury resorts across the Maldives.
WIA’s journey is one of passion, resilience, and purpose—a brand built not just on fashion but on a commitment to empowering women, preserving craftsmanship, and making a lasting impact.
OUR MISSION
At WIA, we are dedicated to empowering women by creating meaningful job opportunities for those in need across rural villages in Turkey. Many of these women face societal and gender-based challenges that limit their access to financial independence. By employing these talented artisans, we not only provide a sustainable income source but also foster a supportive community where they can thrive. These women, who are now an integral part of the WIA family, form a team of powerful individuals redefining their futures with every stitch, knot, and weave. Together, we are building a network of strength, creativity, and resilience, where every handcrafted piece reflects the dedication and talent of the women behind it.
OUR VISION
At the heart of WIA is a commitment to sustainability and mindful craftsmanship. We use eco-conscious materials like bamboo, raffia, and leftover yarns to create designs that are both luxurious and environmentally friendly. Each piece is the result of meticulous, time-intensive processes, from spinning and dyeing fibers to weaving intricate patterns by hand.
By repurposing leftover fabrics and using sustainable fibers, we ensure that our creations are not only beautiful but also aligned with our mission to minimize environmental impact. This thoughtful approach to material sourcing and production allows us to stand apart from fast fashion, encouraging consumers to make meaningful, lasting choices that support a better future.
WIA IS MORE THAN JUST A FASHION BRAND;
At WIA, we are more than a fashion brand—we are a movement. We celebrate empowerment, sustainability, and thoughtful design, creating products that tell a story. Every item represents women overcoming challenges, materials repurposed for new beginnings, and a vision for a better future. Together, we are shaping a world where fashion is meaningful, impactful, and lasting.
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